Falconberg.com

Attorney Marketing & Practice Management

Target Audience

When I first started marketing my estate practice, I didn’t think much about my audience. I just picked up the sterile, objective tone of the websites from the BigLaw world that I came out of. I then incorporated similar language into a website and popped it up onto the web. And I wondered why my [...]

  • About the Author

    I am a lawyer practicing in the areas of estate planning and probate law. This site is about marketing and practice-building techniques that I have picked up along the way. I use my own sites to test most of these techniques and share what works and what doesn't.