Evergreen content is flagship information that is always relevant to your users. Evergreen content provides a single, authoritative resource that visitors can rely on to fully answer their questions.  It often contains the key phrases that describe what your site is about. I wrote recently about why you should incorporate evergreen content into your blogging [...]

When done correctly, blogging is a social activity.   Successful blogs usually have a conversational or community element that distinguishes them from static websites.  The bloggers are writing to an audience in hopes of encouraging engagement.  Conversations occur between the blogger and the readers and between the blogger and other bloggers. Because of the conversational nature [...]