“It’s human nature to stick with traditional beliefs long after they outlast any conceivable utility.” – Jim Pinkerton If we weren’t already doing it this way, is this the way we would start? That’s the naïve question. You should be asking it (even if the answer turns out to be “yes”). Career Path There’s no [...]

This is about the time of year that the luster fades off of the last unkept New Year’s resolutions.  I’m not a big fan of resolutions, but when I do make them I try to be disciplined and create habits that will help me keep my goals. My goal for this blog in 2012 was [...]

This first post will reach an audience of one: me.  But for posterity, let me share a little about my background. I fell into SEO in the early 2000s while moonlighting for a small family business as I finished by law degree.  We were looking for ways to wean the business off of paid leads. [...]