Target Audience

When I first started marketing my estate practice, I didn’t think much about my audience. I just picked up the sterile, objective tone of the websites from the BigLaw world that I came out of. I then incorporated similar language into a website and popped it up onto the web. And I wondered why my [...]

Building Your Practice

Why is it that so many attorneys find themselves overwhelmed with managing their practice?  The problem is simple: lack of focus. Attorneys spend their time putting out fires without a strategic plan to prevent them in the future.  No thought is given to systematizing the estate planning practice.  The neglect of core practice components–like client [...]