If you have followed the steps outlined in the last four posts (here, here, here, and here), you should have a nice list of potential keywords for your law firm website. This final post in this series will focus on how to evaluate the keyword the … [Continue reading]
How to Expand Your Law Firm Website’s Keyword List
This is our fourth post on keyword research for law firm websites. We’ve talked about the importance of keywords to your website strategy, how to think strategically about the two primary keyword types, and how to put together your initial seed … [Continue reading]
How to Build a Seed List of Keywords for Your Law Firm Website
In the last post in my series on keyword research for lawyers, I talked about the two basic types of keyword phrases for law firm websites: provider-based terms and information-based terms. Now it’s time to get our hands dirty and start preparing … [Continue reading]
How to Think Strategically About Legal Keyword Phrases
This post is the second in a series on how to find effective keyword phrases for law firm websites. In the first post, I talked about the importance of keyword research to effective search engine optimization: Your placement in the search … [Continue reading]
Introduction to Keyword Research for Law Firm Websites
If your law firm website is going to do well in search, it must use the words that your potential clients are using to search for it. When your client goes to a search engine and types in a phrase, the search engine algorithm will use several … [Continue reading]
